Alton Towers Offer Movies to Park Visitors
August 7th, 2008 by Gore LaneIt was only yesterday that I was reporting on the news that Alton Towers were releasing various artwork in the style of a certain Mr Warhol, and yet here I am again unveiling the theme park’s latest franchise: DVDs.
‘YourDay’ is a DVD of… well, your day at the resort. The DVD captures you on various rides around the park and captures the expression on your face as you plunge to your peril on the likes of Oblivion and Nemesis.
Visitors are given an RFID bracelet to wear as they go round the park which tracks them as they walk from ride to ride. The bracelet then registers when they go on one of the major rides and films them.
At the end of the day, visitors hand over their bracelets in exchange for a comprehensive DVD of their day at Alton Towers. Sounds cool huh?
The best thing is that you don’t even have to hand over any cash until you have actually sampled the footage, so customers who fear buying something that doesn’t show them doing anything at all can rest assured that they won’t be wasting money.
Alton Towers are currently the only theme park offering a service like this, but if it proves a success, I’m sure the rest of the parks will follow suit.
I haven’t personally sampled this technology yet, but I am secretly hoping the bosses are reading this and want to send me on an educational trip to Alton Towers Resort VERY SOON. As soon as I have, I will surely update you on how I get on.
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August 8th, 2008 at 5:50 pm
Hi Gore,
Please email us to talk about trialling YourDay.
Many thanks!
The YourDay team